India is a land of timeless traditions which boasts of its treasure trove of artistry, especially in its handloom industry. Vivid colors and intricate patterns to exquisite crafts form the heart and soul of the handloom industry in India. But with rapid modernization, this precious heritage is at risk of fading into anonymity as the skilled weavers, often residing in small towns and villages, struggle to make ends meet. At Dady Mush, we aim to make this rare Indian craft seen and heard globally.